Summary

Keon Coleman entered the NFL as a high-ceiling wide receiver with a rare blend of size, athleticism and contested-catch ability. After two seasons at Michigan State where he began to show his upside, he transferred to Florida State for the 2023 season and emerged as a top target, posting 50 receptions for 658 yards and 11 touchdowns. SI

Selected by the Bills at Round 2, (pick 33) overall in the 2024 NFL Draft, Coleman joined a pass-offense led by Josh Allen that values playmaking receivers. While his rookie season had moments of promise (including big catches and growth), many evaluators still view him as developing — with considerable upside if he refines certain areas of his game. BuffaLowDown

Strengths

• Physical prototype / contested-catch ability: At 6′4″ with long arms and a strong frame, Coleman is well-equipped to win at the catch point, box out defenders, and make contested receptions. Bleacher Report

• Ball skills & body control: He has shown an ability to track the ball, adjust body position, make difficult catches and bring it in with strong hands.

• Versatility and all-purpose threat: At Florida State he not only caught passes but contributed as a returner and multi-role playmaker, increasing his value and showing good field-vision in expanded roles. Florida State University

• Big-play capability: His yards-per-catch and touchdown rate in college suggest he can stretch the field and generate chunk plays which can elevate an offense. SI

• Youth and developmental runway: Being drafted young (born in 2003) and with only one full season at a major receiver role, he has time and opportunity to grow.

Weaknesses

• Separation & route-running refinement: While strong at the catch point, scouts note that his burst off the line, suddenness and nuanced route-running (especially in short/intermediate areas) are still developing. NFL Draft Buzz

• Consistency & usage in NFL scheme: His rookie season included some growing pains — drops, situational mis-reads, and adjusting to NFL speed. Some reports label him as a “breakout candidate” in Year 2 rather than a finished product. Athlon Sports

• Separation versus top defenders: Because he often relies on size and contested catches rather than pure separation, in the NFL where defenders are faster and stronger, he may face tougher matchups and thus needs to refine alignment, release and leverage. Bleacher Report

• Route tree depth and diverse usage: To become a true No. 1 receiver, he must expand his ability to win in different parts of the field (slot, outside, shallow, deep) and be effective in more than just contested-catch/vertical roles.

Fit & Outlook

Keon Coleman projects as a high-potential starting receiver with the tools to become a major weapon, perhaps a No. 1 option in the right scenario. His size, physicality and ball skills give him a strong floor — he’ll likely contribute early and often in contested-catch situations, red-zone targets and big-play opportunities.

For him to reach his ceiling, the key will be:

• Improving separation and route-running nuance so he can win more cleanly and consistently rather than relying exclusively on contested catches.

• Developing chemistry with Josh Allen (or the QB) and earning consistent targets in key situations.

• Staying healthy, adapting to NFL defensive schemes, and expanding his game to be multi-dimensional (short routes, YAC, motion/slot).

If he makes these strides, Coleman could become a top-tier receiver in the NFL. If not, he still has significant value as a strong second-option receiver with big-play capability, but may fall short of being a dominant No. 1.